Become A Metrics Medalist

What makes the highest performing organizations better than the rest?

When I’m giving keynotes or working with some of the world’s leading companies, I’m often asked that question. The answer is way too big for a short video and I don’t proclaim to have all the answers.

With that said, our clients achieve extraordinary results by driving Accountability and Emotional Safety® into their interactions and the way they measure and communicate their results.

Competition is like the Olympics: you see levels of performance from some individuals and teams that simply outperform their competition. Culture is a complex and primary ingredient of success. Today, let’s focus on this one aspect of culture and performance, the creation and communication of good metrics.

I see a lot of “thought leaders” trying to sound impressive with complex explanations, let’s keep ours simple.

If you don’t have metrics and use language like “let’s do better” or “let’s try harder”, you simply don’t get a medal.

  • A Bronze Medal means that you have established a metric, where one did not exist before. This is often not enough to ensure success and…..it does show you are starting your success journey. It is usually binary like “as of today, we have a launch plan for our new product, complete with milestones”. It might be as simple as a basic timeline.
  • A Silver Medal means you have a way to measure your milestones along the success journey. For example, if having a prototype is one of your major milestones, having a prototype alone, may not earn you a medal. Having a metric on the milestone puts you at the Olympic level. Is having a prototype enough? Not for me. We hold our clients to a higher standard – how about “by December 12th, we have a prototype which has been tested to a reliability rate of 98% or higher”. Or “By December 12th, we have 1000 pre-orders for our new product”.
  • A Gold Medal means you have arrived at the destination of your success journey and like bronze and silver, in a way which is quantified. For example, “we have achieved a sales target of €300 million” OR “we have a 2-point lift in our NPS score” or “92% of our clients feel that our pizza is “very good” or “excellent”.
  • Please note that this last metric is subjective, and subjectivity is something I see many leadership teams resist. The fact is, in most industries, the consumer experience is your most important metric and….it is often completely subjective.

    Gold medalists embrace this subjectivity and they take a stand, applying specific measurements to subjectively measured achievements. Gold medalists have the courage to commit, even when an outcome is uncertain.

    Your success journey will need all three kinds of medalist experiences, Bronze to get started, with Silver and Gold as you go. Using this formula, our clients implement their strategies at 8x the rate of most organizations, something we hope you will do too.